Strategic Advisory for

Founders Who Need to

Get It Right

I help founders and senior leaders prioritize product investments, navigate AI decisions, and build businesses that grow…
Preeminently.

Schedule a Strategy Call

The problem
I solve

You’re making product decisions every week. Some of them will define your next two years.

The question is: are you making them with the right signal, or are you guessing? 

Most founders I work with aren’t short on ideas. They’re short on clarity.

They need someone senior who’s been in the room at the world’s best companies, who can look at their situation and say: build this, kill that, and here’s where AI actually helps. 

That’s what I do.

How I work

  • People around a campfire

    Group Advisory

    Strategic advisory calls with your leadership team. I help you frame decisions, pressure-test direction, and prioritize what matters.

    Best for founders who need a thinking partner and strategic direction on an ongoing basis.

    Preeminence Unbound
  • Josh LaMar

    1:1 with Josh

    Deep strategic engagement. I work directly with you on product strategy, AI decisions, market positioning, and growth architecture.

    Best for founders at inflection points who need senior judgment, not just another opinion.

    Contact Josh

The Methodology

Everything I do is grounded in the Three Pillars of Preeminence — a methodology I developed in partnership with Jay Abraham. 

  1. Pillar 1: Utility - Grow your Audience — Does your product solve a painful, persistent need?

  2. Pillar 2: Differentiation - Command Higher Prices — Are you solving it in a way your competitors aren’t?

  3. Pillar 3: Growth Engine - Create Repeat Engagement — Are you building a system that compounds?

When all three are strong, your business doesn’t just grow. It compounds. When one is weak, the loop stalls.

I help you find the weak one and fix it.

For full-service strategic advisory work and enterprise engagements, I work through my firm, amplinate.com.

The Three Pillars of Preeminence: a strategic framework by Josh LaMar and Jay Abraham for founders and CEOs to build trust, pricing power, and lasting growth.

Learn more about the

three pillars framework

The Three Pillars of Preeminence: a strategic framework by Josh LaMar and Jay Abraham for founders and CEOs to build trust, pricing power, and lasting growth.

The Pillars of Preeminence

“Translating Josh's very sophisticated knowledge to entrepreneurs brings enormous advantage.”
- Jay Abraham

I built my craft at the world’s best companies.

Now I bring that expertise to founders like you.

Testimonials

  • Joe Simon

    “If you want real clarity on what your customers need and how to turn that into business success, Josh is who to call.” - Joe Simon

    “Before working with Josh LaMar, I was focused on building XPRT2ND with a strong vision but hadn’t fully grasped the power of deep customer insights to drive business growth. Josh changed that. Through his process, he didn’t just provide insights—he helped me see my business through the eyes of my customers in a way that transformed our strategy.

    His ability to extract the right data, distill it into actionable insights, and challenge assumptions helped me refine XPRT2ND into something far more powerful. I came in skeptical, but Josh made me a believer. If you want real clarity on what your customers need—and how to turn that into business success—he’s the one to call.”

    Joe Simon, Founder of XPRT2ND 

  • A close-up of a man smiling in a suit at a social event

    "I made remarkable breakthroughs!" - KB Roowala

    “After our first session, I am looking at our current data from a different lens. I made some remarkable breakthroughs, specifically, that I wasn't focusing on where the major source of our profit was coming from. I have a lot more clarity now!”

    CEO @ Perfumes Los Angeles

    https://perfumes.la/

  • Daniel Sanchez - CEO at Reekolect

    "An indispensable partner for any company focused on research-driven growth." - Daniel Sanchez

    Josh LaMar has been instrumental in shaping Reekolect’s user research, product strategy, and customer engagement. His ability to translate complex behavioral insights into actionable strategies has transformed how we develop products, from early research to post-launch refinement. The frameworks and training he introduced continue to empower our team, helping us build a truly user-centered platform. Josh’s expertise, passion, and strategic mindset make him an indispensable partner for any company focused on research-driven growth.

    Daniel Sanchez - CEO & Founder @ Reekolect

    https://www.reekolectcorp.com/

  • Gareth Young - Goodlord

    “Josh has a brilliant ability to quickly understand a business's challenges and immediately knows how to solve them.” - Gareth Young

    Gareth Young, Senior Digital Product Designer at Goodlord

    https://www.goodlord.co/

  • Aaron Denham

    "Josh is skilled at framing challenges from perspectives I did not consider." - Aaron Denham

    "I value Josh's expertise in listening, framing, and cutting through the noise to clearly identify and name the root issues at hand. Core to this is Josh's skill at framing challenges from perspectives I did not consider. One of the most valuable lessons Josh imparted is the importance of one's mindset."

    Owner & Managing Director, Center for Family Development

  • Amaury de Thibault

    "I became a true leader." - Amaury de Thibault

    "I saw a transformation in myself as I became more comfortable solving my business challenges and having the difficult conversations that needed to happen.

    "Josh helped me became aware of my full potential and feel more comfortable as an entrepreneur.”

    Founder @ Stakha.io

  • Jaime Hwacinski

    "Every time I talk with him, I learn something new."- Jaime Hwacinski

    "Josh is an expert in understanding our customers. Every time I talk with him, I learn something new: a new research methodology, insight around a target user, or trends that impact our products.

    "I rely on Josh’s insights and intuition to uncover target user behaviors, needs, and motivations which is paramount to defining and designing products. Having a highly skilled researcher like Josh to help frame and target the right problems to solve is a huge advantage."

    Jaime Hwacinski, Head of Product, Microsoft Word

  • Britta Burlin, Principal Design Manager at Microsoft

    "Hands-down one of the best researchers I have ever worked with." - Britta Burlin

    "Josh LaMar is hands-down one of the best researchers I have ever worked with. His user-centered approach shines a light on the underlying human needs and behaviors that are so critical to understand in product development."

    Britta Burlin, Principal Design Manager, Microsoft

  • LiAnne Yu, Anthropologist

    "Keen sense for how to take what we learned to impact the product strategy."- LiAnne Yu

    "Josh is extremely personable and easygoing - he made the whole process fun and exciting. He is also very focused and passionate about his work, and cares deeply about user research. I appreciate his respect for open-ended qualitative research, his empathy for our users, and most of all, his keen sense for how to take what we learned to impact the product strategy."

    LiAnne Yu, Anthropologist, Writer, & Entrepreneur

    https://lianneyu.com/

Clients

  • The image depicts the word 'Please' partially visible in black text on a white background.
  • Logo for Perfumes Los Angeles, featuring a red location pin and text.
  • A digital illustration of a human head and a brain with circuitry lines, accompanied by the word 'REVOKED' in stylized text.
  • Stylized yellow and pink logo next to the word "stakha" in bold white letters on a black background.
  • Logo of the Center for Family Development featuring a stylized orange fingerprint and the organization's name in orange and brown text.

Ready to get clear on

your next move?

Let’s talk about what you’re building and whether I can help.

Schedule a Strategy Call