Strategic Advisory for
Founders Who Need to
Get It Right
I help founders and senior leaders prioritize product investments, navigate AI decisions,
and build businesses that grow…
Preeminently.
The Problem I solve
You’re making product decisions every week. Some of them will define your next two years.
The question is: are you making them with the right signal, or are you guessing?
Most founders I work with aren’t short on ideas. They’re short on clarity.
They need someone senior who’s been in the room at the world’s best companies, who can look at their situation and say: build this, kill that, and here’s where AI actually helps.
That’s what I do.
How I work
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1:1 with Josh
Deep strategic engagement. I work directly with you on product strategy, AI decisions, market positioning, and growth architecture.
Best for founders at inflection points who need senior judgment, not just another opinion.
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Group Advisory
Strategic advisory calls with your leadership team. I help you frame decisions, pressure-test direction, and prioritize what matters.
Best for founders who need a thinking partner and strategic direction on an ongoing basis.
Methodology
PILLAR 1: RELEVANCE
Solve a real problem people actually care about.
This is the Telescope lens: looking outward to find what genuinely matters to your market. Most businesses skip this step and wonder why growth stalls.
My consulting work is built on a framework I call the Three Pillars of Business Growth. I developed it by building on Jay Abraham’s foundational work on the three ways to grow a business, then refining it through years of direct work with founders and product teams. Jay and I are now co-authoring the book together. Everything I do with clients maps back to these three pillars.
For full-service strategic advisory work and enterprise engagements, I work through my firm, amplinate.com.
PILLAR 2: ETHICAL COMPETITIVE ADVANTAGE
Solve it better than anyone else, without cutting corners.
This is the Microscope lens: zooming in on the mechanics of your solution and finding where deeper craft creates an advantage your competitors can’t easily replicate. Competing on integrity is a strategy, not a constraint.
PILLAR 3: CONSISTENCY
Deliver on the promise, every single time.
This is the Wide-Angle lens: designing the full customer experience as a coherent system. Trust is built in the details, and it compounds over time.
Learn more about the
three pillars framework
“Translating Josh's very
sophisticated knowledge
to entrepreneurs brings
enormous
advantage.”
Jay Abraham, Marketing Pioneer
I built my craft at the world’s best companies.
Now I bring that expertise to founders like you.
Testimonials
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![Joe Simon]()
“If you want real clarity on what your customers need and how to turn that into business success, Josh is who to call.” - Joe Simon
“Before working with Josh LaMar, I was focused on building XPRT2ND with a strong vision but hadn’t fully grasped the power of deep customer insights to drive business growth. Josh changed that. Through his process, he didn’t just provide insights—he helped me see my business through the eyes of my customers in a way that transformed our strategy.
His ability to extract the right data, distill it into actionable insights, and challenge assumptions helped me refine XPRT2ND into something far more powerful. I came in skeptical, but Josh made me a believer. If you want real clarity on what your customers need—and how to turn that into business success—he’s the one to call.”
Joe Simon, Founder of XPRT2ND
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![A close-up of a man smiling in a suit at a social event]()
"I made remarkable breakthroughs!" - KB Roowala
“After our first session, I am looking at our current data from a different lens. I made some remarkable breakthroughs, specifically, that I wasn't focusing on where the major source of our profit was coming from. I have a lot more clarity now!”
CEO @ Perfumes Los Angeles
https://perfumes.la/
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![Daniel Sanchez - CEO at Reekolect]()
"An indispensable partner for any company focused on research-driven growth." - Daniel Sanchez
Josh LaMar has been instrumental in shaping Reekolect’s user research, product strategy, and customer engagement. His ability to translate complex behavioral insights into actionable strategies has transformed how we develop products, from early research to post-launch refinement. The frameworks and training he introduced continue to empower our team, helping us build a truly user-centered platform. Josh’s expertise, passion, and strategic mindset make him an indispensable partner for any company focused on research-driven growth.
Daniel Sanchez - CEO & Founder @ Reekolect
https://www.reekolectcorp.com/
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![Gareth Young - Goodlord]()
“Josh has a brilliant ability to quickly understand a business's challenges and immediately knows how to solve them.” - Gareth Young
Gareth Young, Senior Digital Product Designer at Goodlord
https://www.goodlord.co/
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![Aaron Denham]()
"Josh is skilled at framing challenges from perspectives I did not consider." - Aaron Denham
"I value Josh's expertise in listening, framing, and cutting through the noise to clearly identify and name the root issues at hand. Core to this is Josh's skill at framing challenges from perspectives I did not consider. One of the most valuable lessons Josh imparted is the importance of one's mindset."
Owner & Managing Director, Center for Family Development
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![Amaury de Thibault]()
"I became a true leader." - Amaury de Thibault
"I saw a transformation in myself as I became more comfortable solving my business challenges and having the difficult conversations that needed to happen.
"Josh helped me became aware of my full potential and feel more comfortable as an entrepreneur.”
Founder @ Stakha.io
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![Jaime Hwacinski]()
"Every time I talk with him, I learn something new."- Jaime Hwacinski
"Josh is an expert in understanding our customers. Every time I talk with him, I learn something new: a new research methodology, insight around a target user, or trends that impact our products.
"I rely on Josh’s insights and intuition to uncover target user behaviors, needs, and motivations which is paramount to defining and designing products. Having a highly skilled researcher like Josh to help frame and target the right problems to solve is a huge advantage."
Jaime Hwacinski, Head of Product, Microsoft Word
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![Britta Burlin, Principal Design Manager at Microsoft]()
"Hands-down one of the best researchers I have ever worked with." - Britta Burlin
"Josh LaMar is hands-down one of the best researchers I have ever worked with. His user-centered approach shines a light on the underlying human needs and behaviors that are so critical to understand in product development."
Britta Burlin, Principal Design Manager, Microsoft
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![LiAnne Yu, Anthropologist]()
"Keen sense for how to take what we learned to impact the product strategy."- LiAnne Yu
"Josh is extremely personable and easygoing - he made the whole process fun and exciting. He is also very focused and passionate about his work, and cares deeply about user research. I appreciate his respect for open-ended qualitative research, his empathy for our users, and most of all, his keen sense for how to take what we learned to impact the product strategy."
LiAnne Yu, Anthropologist, Writer, & Entrepreneur
https://lianneyu.com/
Clients
Ready to get clear on
your next move?
Let’s talk about what you’re building and whether I can help.