the three pillars
of business growth
Insight & Innovation on the Path to Preeminence
By Josh LaMar & Jay Abraham
Status: Coming Soon
What the
book
is about
Most businesses try to grow by doing more of what already works. More ads. More features. More outreach. That’s not a growth strategy. That’s a treadmill.
This book is built on a different premise. Sustainable growth happens when three forces align and multiply. Not add. Multiply. When you get all three working together, even modest improvements compound into something remarkable. That’s the geometric growth thesis at the heart of this work: 1.2 × 1.2 × 1.2 = 1.728. A 73% improvement from three 20% gains.
The Three Pillars framework gives you the structure to find those gains. The Customer Code Method tells you where to look. The Nine Growth Variables tell you what to measure. Together, they form a complete system for diagnosing where growth is stalling and what to do about it.
who
it's for
This book is for founders, product leaders, growth strategists, and anyone building something they want to last.
It’s for the operator who knows their business could perform better but can’t pinpoint why. It’s for the strategist who wants to connect customer insight directly to growth outcomes. And it’s for the researcher who needs a rigorous, repeatable framework, not another collection of tactics.
What's
inside
The book is organized around the full Three Pillars system, with the tools and case studies to put it into practice:
Three Pillars framework and why alignment matters more than optimization
Customer Code Method for extracting strategic intelligence from customer conversations
Nine Growth Variables: a complete diagnostic for where growth is leaking
Three analytical lenses (Telescope, Microscope, Wide-Angle) for seeing your business from different vantage points
Geometric growth thesis about how to model compounding gains and detailed case studies showing the framework applied across industries
About the Authors
Jay Abraham
Jay Abraham is one of the Top 5 business coaches in the world (Forbes).
He has advised thousands of businesses, generated billions in documented revenue for his clients, and originated the concept of the three ways to grow a business.
His foundational thinking is the soil this book grows from.
Josh Lamar
Josh has spent over 20 years at the intersection of product, technology, and customer strategy.
He has logged more than 40,000 hours listening to customers across 19 countries, and founded Amplinate to help businesses turn that insight into growth.
The Three Pillars Framework is his. He developed it building on Jay Abraham’s foundational work on the three ways to grow a business, then refining it through direct work with founders and product teams.
The book isn’t out yet. But the ideas are. The Customer Code on Substack is where I share methodology previews, case study breakdowns, and thinking behind the framework.
Subscribe to stay close to the work as it develops.
The Preeminence
Course
If you don’t want to wait for the book, there’s another way in. The Preeminence course is the group coaching version of this framework.
Live sessions, real businesses, the same tools applied in real time with a cohort of founders doing the work alongside you.
At $99 per month, it’s the fastest way to put the Three Pillars to work before the book ships.
Buy the
Book
Coming Soon.
The Amazon link will be added when the book is available.